Developing Brand Positioning Strategies

Question: Discuss about the Developing Brand Positioning Strategies. Answer: Introduction: Branding is considered to be the most crucial aspect for the success and growth of a particular company. The brand is defined to be the desired type of the products developed or manufactured by a particular firm having a definite name.There are different companies who promise several facilities and offer to their concerned customers for establishing the brand image of the firm. There are three top most brands for the year 2016, they are NYSE, Facebook, and Readyset Rocket.There are certain effective branding strategies of facebook; they are capitalizing on the major events or the celebrations, crowdsourcing for the development of the new products or the ideas, showing fun to the fans, following up the 70/20/10 rule, providing effective and efficient customer support, post consistently, responding to everyone, delivering interesting comments to the respective fans, storytelling with the help of video and capturing the desired mood of the season (Desbordes, 2013). It has been seen that the effective means of the customer support helps in enhancing the reliability of the customers and evaluates the brand image of the firm on a larger platform.The primary motive of the firm is to attract a number of customers by increasing the brand image which can be done by providing effective customer support. Interbrand has played the most crucial role in positioning the NYSE Euronext as to be the global hub for the community and is engaged n empowering capital market of the world for innovating and collaborating to driving the business as well as the opportunity (Shaw, 2010). The newest dynamic logo of the firm reflects the collaboration of the innovative ideas and the desired growth into globally relatable and flexible graphic language. The branding and positioning of the firm are to develop it's corporate and brand identity with the help of innovative trading technologies. The third brand is the Readyset Rocket and the primary motive of the firm is to connect the brand consu mers with the help of the innovative and creative multi-channel experiences which will help in increasing the effectiveness of the brand on a large scale (Spanyol, 2014). The specialties of the firm reflect its positioning nada branding strategies and the specialties are s follows offering of the digital marketing services, visual design, social media, web development, digital strategy, measurement analytics and application development. These three brands are attempting to meet the emotional needs of the clients by their services, facilities, and logos. Use of targeting, segmentation and positioning are supposed to be very crucial in order to identify the customers and reach them in order to increase the profitability of the firm. The three positioning strategies will be the value-based positioning, need-based positioning and the third theory for the creation of the brand image in front of the customers (Stroke: latest treatment options in acute management, 2015). Digital marketing helps in influencing the targeted audiences as it generates immense impact on the concerned clients by visionary actions. Use of social media and the information communication technologies enhances the desired impact of the digital marketing on the respective users. Some of the popular digital marketing channels are e-mail marketing, pay per click advertisements, SEO, display advertisements, social media advertisements, content marketing, affiliate marketing, online public relations and many others. References Desbordes, M. (2013). Latest sponsorship strategies and the need for research.International Journal of Sports Marketing and Sponsorship, 14(3), pp.1-1. Shaw, T. (2010). Branding America.Diplomatic History, 35(1), pp.113-115. Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract, 15(4), pp.348-350. Stroke: latest treatment options in acute management. (2015).The Pharmaceutical Journal.