The Commonwealth Bank Of Australia - 3130 Words

1. BACKGROUND Commonwealth bank of Australia was founded back in 1911 by the commonwealth bank act that was in favour of bank nationalization. The bank started its first branch in 1912 in Melbourne and later joint hands with the state savings bank in Tasmania and a year later it was able to spread its branches in six different states. After 1920 the bank gradually expanded its role in central banking and along with time continued expanding and earning a good reputation in the market (Australia, 2014). Commonwealth Bank of Australia is also one of the multinational banks of the world that provides a number of financial services to its clients such as managing the funds, retail services, investment services etc. This group has also got itself listed in the Australian Securities Exchange as the top companies that have the objective of maintaining the total shareholder s return in the upper quartile among the other listed peers over a period of five years (Austrailia, 2014). Geoff Shannon, a former bank commercial client, started a campaign against the bank in 2011 in the form of a website named as Unhappy banking after he lost most of the company s and his personal assets because of the rapacious behaviour of the bank. According to the action group, the bank had taken an aggressive step in reducing its disclosure to the commercial property clients who weren t huge enough in terms of its benefits to the bank. Thus, by observing the Unhappy banking, an inquiry by SenateShow MoreRelatedThe Commonwealth Bank Of Australia1645 Words   |  7 PagesReport – Commonwealth Bank This following report is about the Commonwealth Bank of Australia (CBA). The Commonwealth Bank is a public business founded in 1911. This company is owned by the Australian government. The Commonwealth Bank operates within the tertiary business sector. Business Operations The Commonwealth Bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the Commonwealth Bank (or CBARead MoreThe Commonwealth Bank Of Australia3086 Words   |  13 Pages The Commonwealth Bank of Australia was founded by the Commonwealth Bank Act on December 22, 1911, introduced by the Andrew Fisher Labor Government, Which favored bank nationalization. In a rare move for the time, the bank was to have both savings and general bank business. The commonwealth bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the commonwealth bank or commbank, it provides a varietyRead MoreQuestions On Commonwealth Bank Of Australia2094 Words   |  9 Pages This report seeks to critically analyse specific aspects of the organisation in regards to the companies; general and specific environment, social and ethical responsibility and its organisational culture. As Commonwealth Bank Australia is a major company with around 52 thousand employees (Commbank.com.au, 2016), it is large employer within the banking industry and has offices and branches nation and worldwide, hence it is important to analyse the external environments and the internal environmentsRead MoreHistory Of Commonwealth Bank Of Australia2888 Words   |  12 PagesThe history of Commonwealth bank of Australia goes back to 1911when the government laid the foundation of one of country’s major financial institutions. By 1970, the bank has branches all over the country, first bank to introduce Bankcard (1974) and continued upgrading itself through the use of latest computerized electronic systems. Today, the bank has 1010 branches all over the country with 3200 ATMs, ov er 3800 agencies and the online services provided by bank reaches over 2.5 million customersRead MoreBusiness Report : Commonwealth Bank Of Australia2168 Words   |  9 Pages.........Assessment 1: part 2/part 3 Business Report - Commonwealth Bank of Australia Unit code: MMM132 Unit chair: Dr Wendy Webber Author: Emma Georgina Hentschel - 216152064 Date submitted: dd/mm/yy Word count: xxx words (excluding reference list)  Executive summary This is a summary of the whole report. Outline the task, explain the research process used, what you found, and what your findings mean in terms of your own preferences (approx. 200 words).  Table of contents Part 2 - FoundationRead MoreEssay on SWOT Analysis of Commonwealth Bank of Australia3124 Words   |  13 Pagesï » ¿Commonwealth Bank of Australia – SWOT Analysis Commonwealth Bank of Australia – Strengths Strength – Commonwealth Bank Brand Commonwealth Bank brand is the most recognised brand in Australian financial services industry. It is a brand that has evolved over its 102 years of operation with a strong brand history. Commonwealth Bank brand is highly regarded and trusted within the Australian financial services industry. Other well known brands under the Commonwealth Bank Group includes ColonialRead MoreReport on the Situational Analysis for Commonwealth Bank of Australia(Cba)1207 Words   |  5 Pagesanalysis can help chose strategies, which help achieve objectives. At the beginning will be presented brief history of CBA. The Commonwealth Bank of Australia (CBA) supports sector with their following industries such as banking, financial and investment service. Founded in1911 as a government bank, received the first guarantees of the federal government. The first bank branch was opened in Meloburne-July 1912. In 1913 there were already branches in all six states. In 1916, its headquarters is movedRead MoreParkview Queensland Pty. Ltd. v Commonwealth Bank of Australia1358 Words   |  5 PagesParkview Queensland Pty Ltd v Commonwealth Bank of Australia [2013] NSWCA 422 FACTS The appellant, Parkview Queensland Pty Ltd (â€Å"Parkview†), is a building contractor who commenced construction of a residential property development under a standard form building contract with Fortia funds Management Ltd (â€Å"Fortia†), the developer. Fortia financed the construction under a loan facility with the Bank of Western Australia Ltd (â€Å"BankWest†). The building contract provided for progressive payments toRead MoreEthical Banking And Customer Satisfaction : A Comparison Between Bankmecu And Commonwealth Bank Of Australia2559 Words   |  11 Pages Ethical Banking and Customer Satisfaction: A Comparison Between Bankmecu and Commonwealth Bank of Australia CONTENTS 1. INTRODUCTION 3 2. LITERATURE REVIEW 3 2.1. CORPORATE SOCIAL RESPONSIBILITY 4 2.2. ETHICAL BANKING IN AUSTRALIA 4 2.3. THE RADICAL AFFINITY INDEX 4 2.4. CUSTOMER SATISFACTION 5 3. RESEARCH DESIGN AND METHODOLOGY 5 3.1. CONCEPTUAL FRAMEWORK 5 3.2 SAMPLE AND PROCEDURE 6 3.3 DATA COLLECTION 8 3.4 PILOT STUDY 8 3.5 DATA ANALYSIS 10 3.5.1 Data Reduction 10 3.5.2 Data DisplayRead MoreExecutive Summary : Commonwealth Bank1718 Words   |  7 Pages1) Executive Summary Commonwealth Bank has become one of biggest bank of Australia; one of the reasons is ERP implementation. The ERP system helps the financial institution to communicate worldwide, talking about its various management department, for them it’s really effective. Such as using customer relation management software it helps in keeping the records of consumers in data warehouse, which can be used at the time when information needed by the bank. For Human resource management it provides

Police Enforcement And The Civil Rights - 907 Words

Individuals who decide to become law enforcement officers take on a huge role before their community. By doing so, these individuals take an oath of honor before officially exercising their police powers. When police officers are sworn, they vow to support, obey, and defend the Constitution of the United States (â€Å"Law Enforcement, 2013). Moreover, once they become police officers, they are held at great ethical and professional standards. Unfortunately, there has been occasions when certain law enforcement officials become problematic for an agency. In the early 80’s, the United States Commission on Civil Rights endorsed all agencies to create early warning systems that would identify warning indicators of officer misconduct (Burns, R., 2009). Problematic officers who are not reprimanded for their actions at an early period could potentially result in several negative penalties towards the reputations of the agency they work for. It is in the best interest for all law enforcement agencies to provide early detection indicators that would identify such individuals. In contrast, agencies who do not offer such system faced a risk of having problematic officers go undetected. Certain incidents land in the news, even on national media. At this point, the public may begin to distrust the administration of the agency and those wear the badge. Even worse, law enforcement agencies in some cases become the center of criticism. Yet, the percentage of problematic officersShow MoreRelatedCivil Liability and Private Police Essay1356 Words   |  6 PagesCivil Liability and Private Police Civil Liability and Private Police The police forces’ assignment - to preserve order and peace - is an unsubstantiated one convoluted by innumerable factors that appear exceptional to all situations officers have to manage, whether controlling a commotion or arresting suspects. In this case, the officers every so often are obliged to make use of force throughout their responsibilities, whether throughout an arrest or protecting the public, themselvesRead MoreRacial Profiling by Police Must Stop Essay1201 Words   |  5 Pagesgreat era of civil rights started in the 1960s, with Martin Luther King, Jr.s stirring I have a Dream speech at the historic march on Washington in August of 1963. At the same time Birmingham Police Commissioner Bull Connor used powerful fire hoses and vicious police attack dogs against nonviolent black civil rights activists. Although these years proved to be the highlight and downfall of civil rights in America, even with the 1964 Civil Rights Act and the 1965 Voting Rights Act being passedRead MoreThe Development Of A Police Officer1373 Words   |  6 PagesDevelopment of a Police Officer The development of America’s police officers consists of many elements. These elements are what influence police behavior and action. Throughout time, the concept of policing has been redefined to fit the needs of the time. Originally, the police were a symbol of power and control and used to eliminate enemies of kings and pharaohs. As time move forward, the concept of policing changed the nature of soldiers into policemen. In today’s times, police officers are consideredRead MoreRecruitment And Hiring Crisis Of American Law Enforcement1141 Words   |  5 Pagescrisis in American law enforcement. Among the various problems that law enforcement agencies in America face, however, do not solely pertain to issues such as budgeting or manpower; but rather, it is the problem of recruiting qualified Asian-American applicants (Gaines Kappeler, 2014). Policing in the United States has changed since the early days of American law enforcement. Although there have been opportu nities for Asian-Americans to pursue a career in law enforcement over the last forty yearsRead MorePolicing in Regards to Race, Gender and Ethnicity819 Words   |  3 Pagesprimary significance in promoting equality has been the Civil Rights Act of 1964. The Civil Rights Act is a federal legislation, which in part bars discrimination based on race or gender. Employers from local and state agencies are all affected by this legislation. To enforce and see that the legislation is carried out accordingly, the government created the Equal Employment Opportunity Commission. However, prior to the Civil Rights Act, we take a look back into the historical overviewRead MorePolice Brutality Today s Media1626 Words   |  7 PagesPolice Brutality What do most people think of the topic of police brutality? More than once, images and stories of minorities civil rights being taken away become the topic of conversation. It is heart wrenching to see these videos and hear these stories of police brutality in today’s media. Every day there seems to be another headlining case on the topic of police brutality. Police brutality isn’t just law enforcement officers abusing the power granted to them; however, it is a much larger issueRead MoreAnalysis Of Michael Brown And Eric Garner Cases991 Words   |  4 PagesFinal Essay Michael Brown and Eric Garner cases are examples of federalism-civil rights debate and government-sanctioned discriminatory treatment Federalism is a concept of a system of self-sustained units of governments and was considered to be the main idea of the U.S. Constitution. Vincent Ostrom’s The meaning of American federalism gives the definition of federalism as â€Å"a system of government where authority is exercised concurrently by a national government and state or provincial governments†Read MoreLaw Enforcement : An Ongoing World Essay1456 Words   |  6 Pages Saquita Huff December 2, 2016 Law Enforcement As the ongoing world we live in continues to develop, everything as we once knew it becomes history. In this paper we will discuss the History of Law Enforcement from the B.C.E until now. Law enforcement helps maintain peace, order and protection, dealing with property and citizens from criminals. According to The National Law Enforcement Museum Law enforcement History goes back to a historical time when peopleRead MoreThe Rights Of The Fifth And Fourteenth Amendments963 Words   |  4 Pages Citizen s Rights In regards to human rights, the due process clauses of the Fifth and Fourteenth Amendments are often thought as being violated when civil-asset forfeiture takes place (Worrall, n.p.). The fact that owners of seized property have few means to challenge said in cases in a court of law and are considered guilty until proven innocent only make retrieval of the property that much more difficult. Because asset forfeiture is part of the Civil Justice System, there are no providedRead MoreImmigration Enforcement957 Words   |  4 PagesImmigration Enforcement Immigration Enforcement There is an assessed 11 million illegal aliens that are living United States, and this population is projected to upturn by 500,000 yearly. Once a year, about 1 million people that are considered to be aliens are detained when they make the attempt to come in the United States unlawfully. Even though most of these foreigners arrive the United States for financial chances and family reunification, or they are avoiding civil trouble and political unrest

Developing Brand Positioning Strategies

Question: Discuss about the Developing Brand Positioning Strategies. Answer: Introduction: Branding is considered to be the most crucial aspect for the success and growth of a particular company. The brand is defined to be the desired type of the products developed or manufactured by a particular firm having a definite name.There are different companies who promise several facilities and offer to their concerned customers for establishing the brand image of the firm. There are three top most brands for the year 2016, they are NYSE, Facebook, and Readyset Rocket.There are certain effective branding strategies of facebook; they are capitalizing on the major events or the celebrations, crowdsourcing for the development of the new products or the ideas, showing fun to the fans, following up the 70/20/10 rule, providing effective and efficient customer support, post consistently, responding to everyone, delivering interesting comments to the respective fans, storytelling with the help of video and capturing the desired mood of the season (Desbordes, 2013). It has been seen that the effective means of the customer support helps in enhancing the reliability of the customers and evaluates the brand image of the firm on a larger platform.The primary motive of the firm is to attract a number of customers by increasing the brand image which can be done by providing effective customer support. Interbrand has played the most crucial role in positioning the NYSE Euronext as to be the global hub for the community and is engaged n empowering capital market of the world for innovating and collaborating to driving the business as well as the opportunity (Shaw, 2010). The newest dynamic logo of the firm reflects the collaboration of the innovative ideas and the desired growth into globally relatable and flexible graphic language. The branding and positioning of the firm are to develop it's corporate and brand identity with the help of innovative trading technologies. The third brand is the Readyset Rocket and the primary motive of the firm is to connect the brand consu mers with the help of the innovative and creative multi-channel experiences which will help in increasing the effectiveness of the brand on a large scale (Spanyol, 2014). The specialties of the firm reflect its positioning nada branding strategies and the specialties are s follows offering of the digital marketing services, visual design, social media, web development, digital strategy, measurement analytics and application development. These three brands are attempting to meet the emotional needs of the clients by their services, facilities, and logos. Use of targeting, segmentation and positioning are supposed to be very crucial in order to identify the customers and reach them in order to increase the profitability of the firm. The three positioning strategies will be the value-based positioning, need-based positioning and the third theory for the creation of the brand image in front of the customers (Stroke: latest treatment options in acute management, 2015). Digital marketing helps in influencing the targeted audiences as it generates immense impact on the concerned clients by visionary actions. Use of social media and the information communication technologies enhances the desired impact of the digital marketing on the respective users. Some of the popular digital marketing channels are e-mail marketing, pay per click advertisements, SEO, display advertisements, social media advertisements, content marketing, affiliate marketing, online public relations and many others. References Desbordes, M. (2013). Latest sponsorship strategies and the need for research.International Journal of Sports Marketing and Sponsorship, 14(3), pp.1-1. Shaw, T. (2010). Branding America.Diplomatic History, 35(1), pp.113-115. Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract, 15(4), pp.348-350. Stroke: latest treatment options in acute management. (2015).The Pharmaceutical Journal.