Analyse the Leadership of a 21st Century Business Leader

Question: Fundamentally assess and break down the initiative of a 21st century business pioneer? Answer: Official Summery Considering the blend inconveniences experiencing the worldwide fiscal structure, there is little doubts that a compelling recovery is best in class. It could be years, even years, away. There also is extending ID that the old, exact strategy for making association is remaining ceaselessly for ever. In its place is the new typicalan substitute kind of intense view pummeled by geopolitics and overall shakiness, snappy particular change, world class financial solicitations, a growing example of data and information to tight through, and the improvement of new business association plans. While some ordinary techniques and limits will continue being convincing, pioneers in this dauntless new association globe should lead in a substitute way. Specifically, the mind set that made pioneer incredible before, in all probability won't check accomplishment later on. In reality, a couple of latest reports and reviews have seen basic deduction as the most evident prerequisite for a fruitful innovator in the 21st Century. Presentation Steve Jobs is a provoking man to be unsociable about. Individuals like him or abhorrence him, and regularly that depends on the sort of association one has with him. As Apples representative, he is a genius; adored by his components, they hang on each term during his ideal and ground-breaking keynotes, and they dissect each correspondence discharged searching for undetectable centrality. As a director, he is vital, testing, producing, and incredibly persuasive. As an entrepreneur, he is cool and astute. His strategies are coldblooded and his business feeling is extraordinary. In all spots, he is never hesitant to talk what is on his thoughts(Adair, 2003). In vengeance of his polarizing sway, or possibly as a result of it, Steve Jobs the executives ability is unequivocal. This exploration of Steve Jobs the board configuration will ensure his character kind and characteristic administration highlights. It will likewise secure how Steve Jobs drove Apple association during its childhood and how they activated him to be removed from his own association. In conclusion, it will secure how Steve Jobs has altered since he returned to Apple association and has driven the globe in the development of individual mechanical advancement (Bass, 1990). Initiative Style Steve Jobs is an incredible beguiling trailblazer. As a beguiling trailblazer, he is very persuasive, lean towards utilizing encounters to empower, and his enthusiasm for greatness is inspiring. While relying upon activities that feature the guidance style, Steve Jobs doesn't stifle his thoughts regarding the course of an endeavor or someones thoughts on the most proficient method to deal with an issue. Steves beguiling character has drawn Apple association through downturn, times of alter, and even constrained specialists to perform 90-hour weeks to become acquainted with obviously troublesome work cutoff times. His appeal, prosecution, and conspicuous effect additionally activated him to be shot from Apple association when he resolutely dismissed to change the course he considered Apple association expected to go (Daft, 2012). In the basic way of an enchanting character, Steve Jobs had inconveniences to get over as a youths. He was an actualized youngster and battled with distinguishing proof issues in his initial years. This interest for his own ID was connected in with his duty to Southern ideas, an interest for truth. Dan Kotke, an old buddy of Steve Jobs during the 70s, said Steve Jobs felt a questionable torment over being executed. That was the period he utilized a private detective to attempt to find his mom. He was encased in it for some time. Another case of Steve Jobs enchant at perform is his conventional affinity to utilize encounters to rouse and support individuals. Roche states encounters are incredible assets for the pioneer in a specialized climate to have the option to construct a way of life and improve his point of view and target for his association. He utilized encounters that caused Apple association laborers to feel they were having any kind of effect on the planet. Steve Jobs said he wanted to make an opening or dimple in the universe with this association. This is the target he penetrated into his laborers and gave them a feeling of goal and responsibility that is continually on the day (Hom, 2013). Initiative of Steve Jobs Steve Jobs and Steve Wozniak set up Apple association in 1976. The main pc they made was the Apple association I that showcased for $666.66. More than 600 Apple association Is were showcased giving them $774,000. The Apple association II followed in 1977, could run business programs, and turned into the main effective mass-showcase PC or PC (Isaacson, 2011). Steves way to deal with the board inside Apple association was exceptionally successful. He didn't have an official spot as CEO, however was only a board part. Scott Markkula was the CEO of Apple association Computer, Inc., however Steve Jobs was the companys go. Afterward, when John Sculley would become Apples CEO, the genuine administration place remained with Steve Jobs. Steves overpowering character and appeal pulled in people to him. Clearly, this would prompt a force fight at Apple association when Steves destinations and Apples business targets began to restrict. Steve Jobs had an insane method of getting his laborers. He could be incredibly kind, satisfying, and persuasive. Simultaneously, he could likewise be horrendous, sad, testing, and intense. His associations with suppliers, different organizations, and customers was correspondingly unexpected. Nobody at any point acknowledged what's in store from him. Steve Jobs had an astonishing capacity to get people to give him what he needed. Youthful gives a case of an issue with suppliers and item deals. Interest for the Apple association II was putting a weight on the improvement of circumstances when gear ineffective. The downturn of item gracefully activated pay to lessen. The suppliers were testing exchange and Apple association was adjusting 60-day acknowledge purchases for item deals to customers on 30-day terms (Kahney, 2008). Steve diminished the issue by giving the creator a $1,000 compensation for consistently gave in front of timetable. The maker responded, fixed gear, and gave circumstances expected to help Apples fabricating. Another case of Jobs the executives during the equivalent monetary emergency shows his drawback and his commitment to gathering his representatives needs. A designer missing a month and a half of perform because of a timetable back-up led by an off-site stockpiling association known as Call Computer. The go of the association, Alex Kamradt, dismissed to offer a back-up to Apple association due to treatment acquired from Steve Jobs and Steve Wozniak, and in light of the fact that they were not taking care of their tabs during the monetary emergency. Steve Jobs ensured to offer exchange if Kamradt would top the back-off record and come get the assignments. Kamradt settled down, gave the back-up record to recoup Apples missing perform, and compelled to get the assignments from Stev e Jobs (Markoff, 2011). The Negative Part of Steve Jobs The create and intrigue that assimilated Steve Jobs about his association that constrained his laborers to have confidence in what they were doing, and that gave him his easygoing and overpowering administration at Apple association as a member of the board is additionally the equivalent produce and intrigue that bit by bit got him shot from his own association. Apple association was beginning to don't succeed. Income were down, assessed deals of the Apple were just 10% to target, and Steve Jobs considered the issue was Sculley (McKee Carlson, 1999). Steve Jobs was resolved the best way to fix Apples issues was to dispense with Sculley and spot him as the CEO and CEO of Apple association Computer frameworks. Steves enchant had picked up the truly like and energy about a few Apple association laborers and he was distinguished to unseat Sculley. After the attempted hen house was found, Steve Jobs was step by step wiped out from wherever with the executives and staying as seat of the board (Vadim Kutsar, 2014). Authority Failures at NeXT Steve Jobs was energetic about his perform and approach to do components to a slip-up. Things should consistently be his direction or he won't perform. A conspicuous case of his capacity to cause and absence of ability to do factors somebody elses way is demonstrated in conversations with IBM. Not long after making the association and making another OS (NeXTSTEP) that was easy to comprehend and utilize, he proposed to IBMs CEO, John Akers, how exceptionally successful and valuable it would be. IBM was eager about what NeXT could give its parts and sent an expert to satisfy with Steve Jobs. The expert acquainted a 100-page concurrence with Steve Jobs for affirmation benefits to the OS (Vanacek, 2011). He required a 56 page understanding, one that he preferred, before anything would be finished. IBM let Steve Jobs pull in up the understanding. The hold up in conversations value NeXT and Steve Jobs limitless cash. At time, IBM and Microsoft association were in a battling coordinate over serious working framework. Steve Jobs had the chance to compel Bill Gates out of the picture and essentially blew it. IBM could have been conveyance PCs with NeXTSTEP, rather than Microsoft windows. Other PC makers would have effectively dropped into go. Initiative Changes to Pixer While taking a shot at NeXT, Steve Jobs dealt with to purchase a product and parts studio room from George Lucas. This purchase highlights Steves the board using his intuition, resilience, and conversation capacity. It includes the solid purposes of Steves enchanting administration and the progressions that everybody would see when he returned to the Mac organization. Steves capacity to stick with it and convince people he was correct was not generally a duty. At the point when these capacities are utilized at the correct ti

How to protect a home from burglars Essay Example | Topics and Well Written Essays - 750 words

The most effective method to shield a home from criminals - Essay Example In this manner, reception of fitting home administration standards and measures by mortgage holders is basic to guarantee satisfactory assurance of property. This paper gives top to bottom examination of home robbery, its causes, impacts and avoidance measures. Preferably, robbery rehearses have been in the expanding end with most specialists expressing that its commonness might be negative at long last if not tended to. Thusly, specialists have started thoughts towards giving maintainable answer for its belongings which take steps to incapacitate monetary development and possibilities of different countries (Wynn 1). In US, wrongdoing anticipation gathering has been set up to create adequate modalities towards offering neighborly answer for the issue. So also, they are accused of command to break down its underlying drivers and to make potential suggestions with security direction. Clearly, thievery is a bad habit, which is brought about by a few variables requiring adequate arrangement towards creating social orders with supportable development possibilities. The training is monetarily actuated because of high neediness levels and expanded want to satisfy human commitments. As per Gorman joblessness and low pay, limits have massively catalyzed thievery rehearses comprehensively. He states that robbery cases have proportionately expanded at comparative edge contrasted with joblessness rate. This is obscurely owing to low monetary possibilities, which can't bolster production of acceptable employments for all as of now (Fennelly 13). Thus, peer pressure likewise upgrades individual’s capacity to take part in theft exercises through undermined esteems. Clearly, most companions have affected their looks into shameless exercises, particularly people of faulty character who consistently participate in out of line rehearses. Critically, note that people ought to sufficiently examine and comprehend character attributes

Unique Writing Tips For A Creative College Essay Topic

Unique Writing Tips For A Creative College Essay TopicIf you have a question about my college essay topics, you will probably be pleased to know that the best writers are not just trying to make you happy, but they are also seeking to understand what it is you are seeking to accomplish. Not all writers are created equal, and one thing you will not find in a good college writing sample is poor communication skills, or poor grammar.You will have to earn the right to be called a great writer, because you will have to be honest and sincere in your work. You must also know what you want from a good writing sample. For example, the main topic of the essay should have to do with your interests and how those interests relate to the subject of the essay.The focus should also be on the relationship between your interest and the subject at hand. Be sure that the title is one that is meaningful to you. Take a moment to think about the content of the essay, and if it is well thought out, it will stand out from all of the other writing samples.The focus of the writing should also be on presenting your argument in an easy to understand way. It is essential that you find a way to present yourself as a great writer. It is as important as the topics you choose. If you are writing about an experience, your writing samples should present you as a great communicator, and not a person who is struggling with writing.It is also important that you keep your emotions in check while writing on my college essay topics. If you become emotionally attached to your topic, you will be unable to focus on your thoughts. This can easily lead to a disastrous failure when writing your college paper.The good news is that you don't have to spend a fortune on your good college essay topic. When you are writing a paper, you should write on topics that are more or less your own. This means that you should not be afraid to write about things that you enjoy, but it also means that you need to learn how to be confident and objective in your writing.You may wonder how it is possible to write a good college essay topic that is unique and different from others. There are many tips that can help you become more organized and focused. To be prepared for the new college essay topics you will encounter, you should start writing as soon as possible and then add in some feedback sessions as well as rewriting and rereading the paper.The key to writing a unique college essay topics is to have an open mind, and to be willing to accept change. Your writing samples may tell you to 'write about something you are passionate about', but if you don't have one particular interest, or one particular topic, there is really no point in pursuing that one area. Always be open to the possibility of changing the topics of your new college essay topics.

Free Alcohol Effects Essay

Alcohol Use and its Consequences All over the world, alcohol drinking has always been an inseparable part of a social life. Due to the social influence, the main reasons for people to use alcoholic drinks are: to get a stress relief, become more communicative or escape from problems. Also, in many situations, peer pressure becomes the reason for alcohol consumption (Rose and Cherpitel 63). Moreover, massive alcoholic beverage consumption has been brought on by the mass media sources in todays social life. The advertising of all kinds of alcoholic drinks in the movies, songs, and commercials causes the high rate of alcohol use among people of all ages. Even though mass media shows only positive sides of alcoholic beverage consumption, there are many negative effects on humans mental and physical health. People have different reactions to drinking alcohol, and thus, it has various effects on their actions and health in general. Alcoholic beverage consumption can provide immediate and long-term severe risks to the health of any person. Immediate risks include accidental injuries of all damage levels: car accidents, burns, drowning and freezing to death, and many others. Moreover, alcohol poisoning, caused by the high alcohol level in blood, affects the central nervous system and without immediate medical aid leads to coma and death. Also, the excessive use of alcoholic drinks is one of the main reasons for unintentional pregnancies and getting all types of the sexually transmitted diseases and infections. Moreover, there is a high risk of sexual assault actions, for example rape and child abuse, that can occur under the influence of alcohol (Hanson et al 210). All kinds of alcoholic drinks cause the most damage to the health of women, children, and people who already have serious dise ases. At the same time, the most devastating impact of alcohol use can be seen with pregnant women, who have been drinking for some period of time. Miscarriages, stillbirths, and giving a birth to a child with mental and physical abnormalities that will last through the whole life are among the most horrid effects alcohol may cause. With the immediate risks to the health of a person, alcohol abuse also causes various long-term health risks. Excessive alcohol drinking may cause constant severe consequences like brain damages and neurological problems, liver diseases like cirrhosis, gastrointestinal diseases like gastritis and pancreatitis, and various cardiovascular problems. Moreover, different types of cancer can be caused by alcoholism: throat, colon, liver and even breast types of cancer can happen with the unreasonable alcoholic beverage consumption. Problems with health, caused by the alcohol use, usually go along with the various social issues. Social problems, for example unemployment, can be both the reason and the result of abusing the alcoholic drinks. Obviously, with the drinking problems it is very hard to find a decent job. Since alcohol affects brain cells, a person who has problems with using alcohol becomes less qualified and adequate (Dasgupta 40). Also, problems with the family members always go along with the excessive alcohol beverage consumption. Misunderstanding with parents, marriage partner, children and other relatives can worsen the situation and be the reason for the violence in the family. Today, alcohol abuse became a full-rate disease that affects all sides of peoples life. Taking into account all the points mentioned above, one can see that the abuse of alcohol has a severe impact on every aspect of life. Serious problems with physical and mental health, diseases, and social issues with family members, co-workers and total strangers will always be in life of a person who chooses alcohol addiction instead of facing own problems and live a healthy lifestyle. All in all, it is you personal decision whether to drink alcohol or not, no one can decide that for you. Related essays The Amish Culture The Strike of American Airlines Pilots Women in Combat HIV AIDS, Gender and Sexual Orientation h2{font-size:2em} Login form Get Started Free! Forgot password? To register place your 1st order Register for free Why choose EliteWritings.com? Our company offers superior services for affordable prices We employ native speakers from the English speaking countries only Customers private information is never disclosed to third parties Plagiarism is not allowed under any circumstances Our writers are familiar with various writing styles Professionals from Elitewritings.com use only up-to-date sources for thorough research Customers communicate with writers directly 24/7 support is ready to help round the clock Ability to complete orders within shortest deadlines Discount program 5%OFF for more than 15 pages 10%OFF for more than 30 pages 15%OFF for more than 50 pages Read more Contacts Call me back Chat online Telephone // Format and Features 300 words/page All paper formats (APA, MLA, Harvard, Chicago/Turabian) Font: 12 point Times New Roman Double and single spacing Free bibliography page Free title page Free plagiarism report (on demand) Free revision (on demand) Progressive delivery We hate SPAM! 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The Commonwealth Bank Of Australia - 3130 Words

1. BACKGROUND Commonwealth bank of Australia was founded back in 1911 by the commonwealth bank act that was in favour of bank nationalization. The bank started its first branch in 1912 in Melbourne and later joint hands with the state savings bank in Tasmania and a year later it was able to spread its branches in six different states. After 1920 the bank gradually expanded its role in central banking and along with time continued expanding and earning a good reputation in the market (Australia, 2014). Commonwealth Bank of Australia is also one of the multinational banks of the world that provides a number of financial services to its clients such as managing the funds, retail services, investment services etc. This group has also got itself listed in the Australian Securities Exchange as the top companies that have the objective of maintaining the total shareholder s return in the upper quartile among the other listed peers over a period of five years (Austrailia, 2014). Geoff Shannon, a former bank commercial client, started a campaign against the bank in 2011 in the form of a website named as Unhappy banking after he lost most of the company s and his personal assets because of the rapacious behaviour of the bank. According to the action group, the bank had taken an aggressive step in reducing its disclosure to the commercial property clients who weren t huge enough in terms of its benefits to the bank. Thus, by observing the Unhappy banking, an inquiry by SenateShow MoreRelatedThe Commonwealth Bank Of Australia1645 Words   |  7 PagesReport – Commonwealth Bank This following report is about the Commonwealth Bank of Australia (CBA). The Commonwealth Bank is a public business founded in 1911. This company is owned by the Australian government. The Commonwealth Bank operates within the tertiary business sector. Business Operations The Commonwealth Bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the Commonwealth Bank (or CBARead MoreThe Commonwealth Bank Of Australia3086 Words   |  13 Pages The Commonwealth Bank of Australia was founded by the Commonwealth Bank Act on December 22, 1911, introduced by the Andrew Fisher Labor Government, Which favored bank nationalization. In a rare move for the time, the bank was to have both savings and general bank business. The commonwealth bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom. Commonly referred to as the commonwealth bank or commbank, it provides a varietyRead MoreQuestions On Commonwealth Bank Of Australia2094 Words   |  9 Pages This report seeks to critically analyse specific aspects of the organisation in regards to the companies; general and specific environment, social and ethical responsibility and its organisational culture. As Commonwealth Bank Australia is a major company with around 52 thousand employees (Commbank.com.au, 2016), it is large employer within the banking industry and has offices and branches nation and worldwide, hence it is important to analyse the external environments and the internal environmentsRead MoreHistory Of Commonwealth Bank Of Australia2888 Words   |  12 PagesThe history of Commonwealth bank of Australia goes back to 1911when the government laid the foundation of one of country’s major financial institutions. By 1970, the bank has branches all over the country, first bank to introduce Bankcard (1974) and continued upgrading itself through the use of latest computerized electronic systems. Today, the bank has 1010 branches all over the country with 3200 ATMs, ov er 3800 agencies and the online services provided by bank reaches over 2.5 million customersRead MoreBusiness Report : Commonwealth Bank Of Australia2168 Words   |  9 Pages.........Assessment 1: part 2/part 3 Business Report - Commonwealth Bank of Australia Unit code: MMM132 Unit chair: Dr Wendy Webber Author: Emma Georgina Hentschel - 216152064 Date submitted: dd/mm/yy Word count: xxx words (excluding reference list)  Executive summary This is a summary of the whole report. 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The building contract provided for progressive payments toRead MoreEthical Banking And Customer Satisfaction : A Comparison Between Bankmecu And Commonwealth Bank Of Australia2559 Words   |  11 Pages Ethical Banking and Customer Satisfaction: A Comparison Between Bankmecu and Commonwealth Bank of Australia CONTENTS 1. INTRODUCTION 3 2. LITERATURE REVIEW 3 2.1. CORPORATE SOCIAL RESPONSIBILITY 4 2.2. ETHICAL BANKING IN AUSTRALIA 4 2.3. THE RADICAL AFFINITY INDEX 4 2.4. CUSTOMER SATISFACTION 5 3. RESEARCH DESIGN AND METHODOLOGY 5 3.1. CONCEPTUAL FRAMEWORK 5 3.2 SAMPLE AND PROCEDURE 6 3.3 DATA COLLECTION 8 3.4 PILOT STUDY 8 3.5 DATA ANALYSIS 10 3.5.1 Data Reduction 10 3.5.2 Data DisplayRead MoreExecutive Summary : Commonwealth Bank1718 Words   |  7 Pages1) Executive Summary Commonwealth Bank has become one of biggest bank of Australia; one of the reasons is ERP implementation. The ERP system helps the financial institution to communicate worldwide, talking about its various management department, for them it’s really effective. Such as using customer relation management software it helps in keeping the records of consumers in data warehouse, which can be used at the time when information needed by the bank. For Human resource management it provides

Police Enforcement And The Civil Rights - 907 Words

Individuals who decide to become law enforcement officers take on a huge role before their community. By doing so, these individuals take an oath of honor before officially exercising their police powers. When police officers are sworn, they vow to support, obey, and defend the Constitution of the United States (â€Å"Law Enforcement, 2013). Moreover, once they become police officers, they are held at great ethical and professional standards. Unfortunately, there has been occasions when certain law enforcement officials become problematic for an agency. In the early 80’s, the United States Commission on Civil Rights endorsed all agencies to create early warning systems that would identify warning indicators of officer misconduct (Burns, R., 2009). Problematic officers who are not reprimanded for their actions at an early period could potentially result in several negative penalties towards the reputations of the agency they work for. It is in the best interest for all law enforcement agencies to provide early detection indicators that would identify such individuals. In contrast, agencies who do not offer such system faced a risk of having problematic officers go undetected. Certain incidents land in the news, even on national media. At this point, the public may begin to distrust the administration of the agency and those wear the badge. Even worse, law enforcement agencies in some cases become the center of criticism. Yet, the percentage of problematic officersShow MoreRelatedCivil Liability and Private Police Essay1356 Words   |  6 PagesCivil Liability and Private Police Civil Liability and Private Police The police forces’ assignment - to preserve order and peace - is an unsubstantiated one convoluted by innumerable factors that appear exceptional to all situations officers have to manage, whether controlling a commotion or arresting suspects. 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Once a year, about 1 million people that are considered to be aliens are detained when they make the attempt to come in the United States unlawfully. Even though most of these foreigners arrive the United States for financial chances and family reunification, or they are avoiding civil trouble and political unrest

Developing Brand Positioning Strategies

Question: Discuss about the Developing Brand Positioning Strategies. Answer: Introduction: Branding is considered to be the most crucial aspect for the success and growth of a particular company. The brand is defined to be the desired type of the products developed or manufactured by a particular firm having a definite name.There are different companies who promise several facilities and offer to their concerned customers for establishing the brand image of the firm. There are three top most brands for the year 2016, they are NYSE, Facebook, and Readyset Rocket.There are certain effective branding strategies of facebook; they are capitalizing on the major events or the celebrations, crowdsourcing for the development of the new products or the ideas, showing fun to the fans, following up the 70/20/10 rule, providing effective and efficient customer support, post consistently, responding to everyone, delivering interesting comments to the respective fans, storytelling with the help of video and capturing the desired mood of the season (Desbordes, 2013). It has been seen that the effective means of the customer support helps in enhancing the reliability of the customers and evaluates the brand image of the firm on a larger platform.The primary motive of the firm is to attract a number of customers by increasing the brand image which can be done by providing effective customer support. Interbrand has played the most crucial role in positioning the NYSE Euronext as to be the global hub for the community and is engaged n empowering capital market of the world for innovating and collaborating to driving the business as well as the opportunity (Shaw, 2010). The newest dynamic logo of the firm reflects the collaboration of the innovative ideas and the desired growth into globally relatable and flexible graphic language. The branding and positioning of the firm are to develop it's corporate and brand identity with the help of innovative trading technologies. The third brand is the Readyset Rocket and the primary motive of the firm is to connect the brand consu mers with the help of the innovative and creative multi-channel experiences which will help in increasing the effectiveness of the brand on a large scale (Spanyol, 2014). The specialties of the firm reflect its positioning nada branding strategies and the specialties are s follows offering of the digital marketing services, visual design, social media, web development, digital strategy, measurement analytics and application development. These three brands are attempting to meet the emotional needs of the clients by their services, facilities, and logos. Use of targeting, segmentation and positioning are supposed to be very crucial in order to identify the customers and reach them in order to increase the profitability of the firm. The three positioning strategies will be the value-based positioning, need-based positioning and the third theory for the creation of the brand image in front of the customers (Stroke: latest treatment options in acute management, 2015). Digital marketing helps in influencing the targeted audiences as it generates immense impact on the concerned clients by visionary actions. Use of social media and the information communication technologies enhances the desired impact of the digital marketing on the respective users. Some of the popular digital marketing channels are e-mail marketing, pay per click advertisements, SEO, display advertisements, social media advertisements, content marketing, affiliate marketing, online public relations and many others. References Desbordes, M. (2013). Latest sponsorship strategies and the need for research.International Journal of Sports Marketing and Sponsorship, 14(3), pp.1-1. Shaw, T. (2010). Branding America.Diplomatic History, 35(1), pp.113-115. Spanyol, T. (2014). Nuisance calls latest.J Direct Data Digit Mark Pract, 15(4), pp.348-350. Stroke: latest treatment options in acute management. (2015).The Pharmaceutical Journal.